You spend your days touring new listings and previewing homes. You prep for open houses and you’re constantly going over market evaluations. You prep the contracts, then see it through to escrow. Then there’s the work you have to do with the mortgage brokers, lenders, appraisers home warranty companies and inspectors.
And don’t forget about the phone. Your cell phone never seems to stop ringing, with prospective buyers calling you at all hours during the day.
And that’s just during normal business hours.
To put it lightly, Realtors have a lot on their plates. Many are one-man gangs, doing almost all the work by themselves or with very little help.
So when it comes to marketing yourself, well, there just isn’t enough hours in the day sometimes. That goes for your website, too. Blogging? Social media? Forget about it. You’re lucky most times to get all your listings and pics on your website.
It doesn’t have to be that way.
Nimble Media’s new Viral Blogging Platform makes you more visible. It ensures that you are seen by the right people, as in, prospective buyers. It helps you build an email subscription list, which is your target audience. And it positions you as a thought leader in your industry and your specific coverage area.
How Does it Work?
The Viral Blogging Platform focuses heavily on three tenets: engaging with thought-leaders in your industry, promoting your content and developing out an email subscription list for you.
It starts with content that’s specific to your coverage area(s). All blog posts include Q&As, features and news articles with the thought leaders in your industry, like RealtyTrac, the National Association of Realtors and MLS, for example. By turning to those influencers, we’re using their already established reach as a way to organically promote your blogs.
Once those posts are ready to publish, we’ll promote them to all corners of the internet, thanks to our 15-step system. After all, getting the right eyes on your blog posts is crucial to your success. If you don’t have a growing blog, then you’re potentially missing out future buyers or sellers. Consider these statistics:
- Blogging generates 67 percent more leads each month compared to those who don’t, according to Social Media B2B
- Blogging adds up to a whopping 434 percent more indexed pages and 97 percent more indexed links, according to Content+. Google loves this. The more indexed pages and links you have, the more visible you are online.
- More than 90 percent of brands that blog regularly acquired at least one customer through their blog, according to HubSpot.
- Most consumers read between five to 10 blogs, HubSpot says.
And finally, we’ll help you build up your email subscription list through what’s called gated content. Each blog post we write for you will include bonus material at the end. The bonus content will be a valuable extra piece of content that’s of interest to your potential buyers. In order to obtain that piece of bonus content, readers will have to subscribe to an email list. On average, we see a conversion rate of around 5 percent, meaning, one out of every 20 readers of your blog posts will subscribe to your email list. This allows you to personally market to them indefinitely.
Why You Need the Viral Blogging Platform
See if this sounds familiar.
One Dallas-area Realtor was recently asked why she doesn’t have a blog on her website or any social media presence.
“I spend all day with my clients, checking out new listings, showing homes and dealing with mountains of paperwork,” she said. ” At work, I pretty much have to do everything by myself. Then I go home and have a long list of things to do with the kids.
“At the end of the day, I just don’t have the energy to blog or go on Facebook or Twitter. Do I think I should? Yes. Do I think it would help? Of course. But I just don’t have the time.”
Nimble Media’s Viral Blogging Program allows you to focus on what you do best – selling homes – while our carefully optimized program generates more traffic to your site, positions you as a thought leader and generates tons and tons of local email contacts.
If you’re interested, click on this link for more information about our Viral Blogging Program, and fill in this contact form below to receive 50% off your first month of this program!