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Jason Delodovici hates telemarketing. And yet, there he was, making cold calls every day. To put it lightly, Jason hated it – but his fortunes would soon change after joining a Muay Thai gym. As Jason describes it on his website, he “kicked this guy’s ass” on his first day at the gym.

That guy would turn out to be Jason’s future boss, and he soon began his journey in digital marketing. He started out as a link builder and worked his way up to Senior SEO Analyst within a year-and-a-half.  That’s when Jason learned how to convert high converting traffic to all types of websites.

These days, Jason is an overall digital marketer and online publisher, and his blog is well read among digital marketing circles. In other words, if you want to learn how to take your website to the next level, then you need to listen to what Jason has to say.

Nimble Media was lucky enough to chat with Jason via email on topics ranging from the future of SEO writing to social media’s role in marketing to creating viral content.

 

Nimble Media:

Looking into your crystal ball, what do you feel is the future of digital marketing?

What’s out right now, what’s coming up, and what is the best method to being an effective

Marketer?

Jason Delodovici:

I like to say that internet marketing is now the “new” type of traditional marketing. As stupid as that may sound, let me explain. Think “Mad Men.” Old school ad agency creating “content” in the form of advertisements in newspapers, magazines, bus stops etc. Some of these advertisements are creatively designed and some are just long form copy to sell, sell, sell.

This has moved to the internet – especially with extremely visual online platforms and social sites, we need to be able to think creatively to get content in the eyes of our target audience. Depending on your customer personas, you might have to create images, blog posts, microsites, ebooks, creative pdfs or even infographics – whatever type of content that your target audience wants to consume.

Now you ask, Jason, how the heck do you do this? Every online marketer has to integrate these four key functions – SEO, Content Marketing, Social Media and PPC. Using this integrated approach will prove the most success of any internet marketing campaign. I could go on, but I don’t want to bore you.

Nimble Media:

SEO Writing – is it in or out? What are your views on SEO, and where is the industry going in terms of SEO blogs? Is it effective or should new blogs be shifting toward other

methods of writing?

Jason Delodovici:

People love to say that SEO is dead. It is NOT dead – not even close. When people think of SEO they (think of) page titles, headers, link building etc. When I think of SEO, I ask myself “What do I need to do to get this content to start ranking in the SERPs?” How can I “optimize” whatever piece of content I have?”

In regards to writing for SEO, it’s good to have your keywords written within your content, page titles, headers (where relevant and natural of course) but I see the most value through the promotion of that content. In terms of blogging, linking out to industry influencers and mentioning them on Twitter has really boosted the rankings of a lot of my blog posts.

Nimble Media:

What is the reason why people on the internet enjoy Top 10, Top 20, Top 5 lists so much?

Jason Delodovici:

There are a couple different types of list posts. The first type is educational/informational posts like this one here on content marketing promotional tools – these posts provide tons of information in a very readable, user friendly way.

The second type is the Buzzfeed type list posts that, in my opinion, are absolutely hilarious at times. Either way, both educational/informational and fun/interesting type list posts are good in my book.

Not going to lie…they set you up for creating really good headlines!

Nimble Media:

Traffic driving traffic – how do you create a viral blog post and what do you do with it? Why isn’t your blog post attracting traffic? What are your recommendations to creating a viral blog post?

Jason Delodovici:

It’s funny because some people think that you hit publish and that your content will automatically get one million hits. Unfortunately it doesn’t work like that. My number one tip to create a “viral” blog post is to foster relationships within your industry. Link out to people within the post. Promote other people’s stuff. Don’t think that someone is going to share your content socially without you sharing something of theirs. Your can read more on how to create a viral blog post here.

Nimble Media:

What is social media’s role in creating viral content?

Jason Delodovici:

First off, social media isn’t just Twitter and Facebook. Yes, those platforms do contribute to the virality – is it virality or viralness? Either way, there are a lot smaller networks that you can utilize to get your content in front of more eyeballs. Try submitting to forums and upvote sites such as Hacker News.

Nimble Media:

What are some immediate dos and don’ts for social media? What do you think would be a great new social media tool for us? Give us some examples of media giants who are using social networks effectively.

Jason Delodovici:

Test. You need to test content on your audience. See what works, what doesn’t. Do memes work better? What about emotional triggers? Shoot, what times work best to update Facebook or Twitter? Use a social media analytics tool such as SproutSocial to generate reports that will provide valuable insights into your social media data.

I wouldn’t say this company is a “media giant,” but one company that I believe does an outstanding job on Facebook is a company called Maersk. They are a shipping company,  like cargo ships. I know. It’s crazy. Check out their Facebook page here.

Nimble Media:

Where is the right place and what is the right timing for digital marketing advertisements?

Jason Delodovici:

It all depends on your target audience. Who are you trying to sell to? If someone told you that you had to advertise on this platform on this exact time and you’ll get crazy conversions without testing or doing any research – like I haven’t while answering this question – they are full of it. Don’t trust them because they don’t know what they are doing.

Nimble Media:

What is the biggest mistake people make when designing their landing page?

Jason Delodovici:

Some people design landing pages without considering their target audience – the person that will actually “land ” on this page. One question you should ask yourself before you start is, “How does my target audience consume content?” Maybe they like video more, maybe long form copy, maybe emotional stories. Figure out and diversify the content mix that your audience enjoys the most.

You can read more on creating a landing page here.

Nimble Media:

What is one commonly overlooked tip essential to driving traffic?

Jason Delodovici:

Don’t put all your eggs in one basket. As I mentioned earlier, the most effective internet marketing strategy uses an integrated approach that concentrates on four key functions – SEO, Content Marketing, Social Media and PPC.

Nimble Media:

What made you decide to enter the digital marketing realm and how is it going for you?

Jason Delodovici:

I was one year removed from college and I didn’t know much about professional work. I decided to join a Muay Thai gym in downtown San Francisco – maybe meet some new people. The first guy I met is the CEO of the company I work for. He gave me my shot and I literally “ninjad” my way into the company.

I started link building, like any other entry level SEO. Then moved up the SEO ranks. Then when I saw the demand for content marketing, I developed the content marketing department within our organization. I used a lot of trail and error, figuring out what worked, what didn’t and it proved successful.

Now I am a complete digital marketer utilizing the four key functions that I emphasized above to drive massive amounts of traffic, quality branding and conversions to my client’s sites.

Nimble Media:

What is your opinion on curating sites, and how can they stand above and beyond the rest?

Jason Delodovici:

People use the internet for all sorts of stuff. A lot of it comes down to solving their problems making themselves think or making themselves laugh. If a curating site serves up the most relevant and compelling content that a user wants then great – it’s just another traffic source to your site where a user that might not necessarily have landed on your page, did.

Jason Delodovici is a digital marketing expert based in San Francisco. Connect with him on Facebook, Twitter, Linkedin or check out his blog.