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You’ve written your blog posts, and now it’s time to schedule them out. The same goes for your social media content. You’re good about when and how often you post. You keep a daily and weekly schedule that you never deviate from.

You’ve thrown some research behind your keywords, your headlines receive a high EMV score, and you are social media pals with all the movers and shakers in your industry, so you know they’ll share your content. Plus, you make sure the content flows well, there’s no (glaring) grammar errors and you pick interesting topics, with a bit of research thrown into each one

Still, traffic remains somewhat stagnant.

What the heck is going on?

It could be any number of factors, but one of the first to consider is the time you’re posting everything. Simply put, it may be time to re-think your posting schedule.

Five resources on the best time to post

The vast majority of brands post their content Monday through Friday, and for good reason. Traffic generally goes down after hours and on weekends.

A lot of great information has been written about this topic. Let’s review some of those posts:

  • AddThis: The site had a great post recently on the best times to post your social media content for Facebook, Twitter, LinkedIn and Pinterest.  Overall, the best times for social media posts are Tuesdays from 10-11 a.m.; Wednesdays from 1-2 p.m.; Thursdays from 9-noon; and Fridays from 2-3 p.m. But that’s not the entire picture. “… It’s not enough  to just know when your visitors are online, but when they’re engaging online (i.e. clicking, sharing, emailing, and even printing),” writes Kara Cassella. Facebook gets the most shares from 9-11 a.m. and at noon and the most clicks from 3-5 p.m.; Twitter gets the most shares from 10 a.m. to noon and the most clicks from 3-5 p.m.; LinkedIn gets the most shares at 10 a.m. and 2 p.m. and the most clicks from 1-2 p.m.; and Pinterest gets the most shares at 3 p.m. and 8 p.m. and the most clicks from 8-10 p.m.
  • The Huffington Post: The site put together a very comprehensive report in late 2013 about the best times to post blogs, social media content and even emails.  However, the story points out right away that research on this topic is conflicting. “We really need more time and more studies to get definitive answers about what works best, and the fact that our audience members are constantly changing their own activity patterns makes it even harder to work out for sure,” writes Belle Beth Cooper.
  • HubSpot: As you can imagine, HubSpot has tackled this subject before. This story points out that the best way to determine when to post is through some analytics – and then they show you how to do it. HubSpot also has an infographic on the best times to post, pin and tweet your content.

The TrackMaven Report

And finally, TrackMaven published the results of an analysis back in May 2014 on the best times to post. Some of their results may shock you.

Most people (87 percent) post their blogs Monday through Friday, which shouldn’t come as a surprise. However, data on social shares over the weekend came as a surprise. For example, only 6.3 percent of blog posts are published on Saturdays, but they received 18 percent of total social shares.

And, the data suggests that there is value in posting after work hours. Social shares were highest for posts published between 9 p.m. to midnight EST and again from 4-6 a.m. EST.

The reason for these spikes? Your audience has a day job, too, TrackMaven explains. “… Consider that weekends and leisure hours have less content competition, and offer ample time for readers to absorb, reflect on, and share the content that resonates with them most,” TrackMaven says.

 

meniceJake Rigdon is the executive editor at Nimble Mediaa content marketing firm based out of Toronto. You can reach him on FacebookLinkedInGoogle+Twitter or by email at jake@nimblemedia.ca.