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You’ve heard the saying before: If a tree falls in the forest and no one is around to see it, does it make a sound?

Think of your digital marketing strategy in the same way: If you write great content but no one reads it, then should you even have a website?

The answer, of course, is a resounding “yes.” But publishing your work is just the first step in the process. If you want to gain some traction out of your content, then you have to cast a wide net when promoting it. Remember, companies that have an active blog report almost 70 percent more leads, Social Media B2B reports.

Effective immediately, Nimble Media is offering a Viral Blogging Platform. Scroll to the bottom of this post for a detailed look at how the program works.

The goal behind Nimble’s newest product is to layer every blog post with a series of tactics that promotes them. This four-step process includes the following:

1. Social Media

All blog posts will be shared on various social media platforms, and we’ll encourage others to share it on their own platforms. We’ll generate retweets, push the posts to our email list, and we’ll post the content to various social groups/communities and the movers and shakers in each brand’s respective industry.

2. Thought Leaders

One of the best ways to make your posts more visible is to reach out to the influencers in a respective industry or niche, whether it’s mentioning them in the text or publishing an interview with them. These individuals will then be asked to share the content on their own website(s) and shared across their social platforms. Nimble Media will also seek out syndication opportunities, get the blog posts featured on relevant sites, and comment on related blogs.

3. Take Advantage of the Social Web

The more places we can get your posts published, the more visible they’ll become. That, in turn, will eventually lead to more unique visits to your own website. To take advantage of that, all blog posts will be submitted to social bookmarking sites, Q&A sites and self-syndicate sites.

4. Playing the Long Game

There’s plenty you can do to your posts long after they’ve been published. For starters, we’ll top off older content with links to newer, relevant posts. We’ll also reach out to industry-relevant sites that post links to popular content. And finally, we’ll monitor what the competition is doing, chart their backlinks, then write content that would appeal to that same audience.

Three Principle Tenets to our Viral Blog Program

While content promotion is a big part of Nimble Media’s new Viral Blogging Platform, it’s only one piece of the puzzle. We’ll also reach out and network with the influencers in your industry, then write feature articles and Q&As about them. The reason? These people already have an audience – one that you can use to your advantage.

And Nimble Media has developed an optimization program that ensures your readers are converting to email list subscriptions. Remember, these people are the exact target market you’re looking for.

Have a question about the program? Give us a call at (214) 701-0759, send us an email to or stop by Nimble Media’s site to say “hi.”

meniceJake Rigdon is the executive editor at Nimble Mediaa content marketing firm based out of Toronto. You can reach him on FacebookLinkedInGoogle+Twitter or by email at


Hoping to make your content more visible? Click here to subscribe and receive Nimble Media’s Viral Blogging Program