There are many statistics that should matter to all bloggers, and one of them is Bounce Rate. Bounce rate (BR) calculates the number of visitors that visit your blog and only visit one page before they leave. BR matters for a couple of excellent reasons. First it matters to Google when they calculate your rankings for their search pages. Second it matters to a lot of advertisers if you are selling ads on your blog. Here are a few tips to help you reduce your bounce rate.
Related Posts: A Bounce Rate killer
Every blog should have a related or recent posts section. The reason behind this is that it links to other posts on your blog that readers might be interested in. If they come to your blog looking for tips on how to grill their hamburger, and you are able to show them a post that gives them the top ten hamburger toppings, they might be interested to know what those toppings are.
This will mean they might visit more than just the page they came to see, which will lower your BR. The trick here is to have other interesting content. Usually the people who are snagged into clicking on a related post came to your blog via Google, which means they came to your blog with a purpose. The only way you get them to extend their visit to your blog is to entice them with other awesome content related to their interest. Grocery Stores do this to customers. They entice you into their store by offering ridiculously low prices on one item in hopes that when you come in to get that one item you will pick up the rest of your groceries while you are there.
Reduce Page Load Time
Page load time is the number one reason for a bounced visitor. Most readers won’t wait more than 2-3 seconds for a page to load, so if your blog takes longer than that you will have a higher BR. Speed up your page load time by using a plugin like W3 Total Cache or WP-Super Cache, both of which are relatively easy to use. There is another reason to make your blog as fast as possible: Google factors your speed into your search rankings.
Another tip on how to reduce your page load time is to get rid of unnecessary plugins. Each time a page is loaded some part of that plugin is also loaded, which slows things down. Get rid of the ones you don’t need.
These are just two tips on how to reduce the number of one-and-done visitors to your blog. There are several more like offering an enticing headline, making your first paragraph pop, and more. Overall, however, if you focus on making your content interesting, linking back to it, and having a fast blog, you will see lower rates.