Whether you write your own blog or you outsource the material, a blog can be an extremely powerful tool in your belt. So how are you cutting through all of the blog noise out there, and making sure you’re content is seen by your target audience?
SEO blogging is one of the best ways of ensuring that all of your hard work is actually going to get in front of the people who matter the most: your potential customers. The purpose of your blog should really be to reach out and provide needed valuable content so that you can drive leads and sales for your business.
Why is Blogging Such a Powerful Tool?
Depending on your keyword content, creating a blog (regardless of length) can drive traffic to your site through search engine optimization. If you use great keywords, your online visibility has the potential to really explode. Online and social media marketing guru Amy Porterfield uses her blog posts to create separate web pages for each post. Yes, that means with each blog she posts, there’s more content for search engines to find and drive traffic if they’re written well. And it isn’t just the new content that will be read, it’s all of it. If blog posts are relevant to your target audience, your blogs can really be evergreen.
Knowing Your Audience
So who are you writing for? Really, that should be the first question you ask. It’s really the most basic of marketing and advertising strategies. Know your target audience and then find out how to reach them. Otherwise you’re just shooting blanks in the dark. It isn’t worth all of the time and energy it will take you to write that beautiful blog post if the people you’re trying to reach don’t even know you exist.
If you’re looking for good content that’s trending, check out Yahoo daily trends or check out other blogs and forums that cater to your audience.
A great example of a website that knows its audience and knows how to write content-rich posts that rank well is Upworthy. Their tagline really says it all: ‘things that matter. Pass it on.” So in two sentences they’ve already told you what they’re about. Content that matters, (i.e. socially and politically relevant), and that it’s meant to be shared. Its content is viral videos with commentary, but they also come up with some really great video finds on their own. They focus on hot topics, both politically and socially. Part of what makes them popular is their bloggers’ ability to not only write well, but to write about topics that are relevant to their audience.
A perfect example of this was a video posted that needed very little blogging commentary on their end, yet received thousands of views, (and shares) within just a few hours. It was a 3 minute video taken with a cell phone of a young father in Syria who was reunited with his child after he thought the child was dead. Who cares if you can’t understand the language? It’s riveting, and it’s incredibly powerful content.
Sharing and Growing
Writing blog posts that are shareable should also be part of your marketing strategy. Yes, it’s great if you write posts that your customers enjoy, but you need them to share that wealth of information with their friends via email and social media to grab new customers. Not every post will go viral, but getting your audience to grow virally increases your traffic and leads.
Think of it this way, for every share, a customer or reader is taking the time out of their busy day to say, “this is worth my time, and it will be worth yours.” It may sound intimidating at first, but if you have good content, and you’re really targeting your key audiences, then creating shareable posts should be easy.
A Lesson in Keywords
So how important are good keywords? Very. According to online marketer Rich Brooks, you may even want to include your keyword in your title to get the attention of search engines. If you’re following Amy Porterfield’s lead in thinking that each blog is a new page on your website, the title of that page is pretty important. If you’re looking for a good list of keywords to start your blogs with some research online on trends in your industry, then run the keywords through Google’s free Adwords Keyword Tool.
Tips for Creating Blog Posts That Grab Your Audience’s Attention
1) Create a great title that utilizes your keywords. A good title example is from Rich Brooks’ blog “Pinterest Marketing: How to Generate Leads from the World’s Hottest Social Media Site.” Include a great keyword that is searchable and trendy, then tell your audience the topic you’re going to cover and what they’re going to get out of reading your blog.
2) Work your keyword into your second or third paragraph. While you can include it in the first paragraph, many blog sites feel that the best practice is not to include it until the second or third.
3) Don’t overuse the keyword. Mention it a few times, then move on to writing really great content. You don’t need to hit your readers over the head with it. If you mention it in the title, and a few times throughout the blog, they’ll get it. Don’t be an infomercial, because that’s a turn-off, and nobody will want to read what else you’re writing about.
Last Tip: Have Fun
This seems like a no-brainer, but it isn’t. You aren’t going to see viral results right away (unless you have some ridiculously amazing video that hasn’t been seen anywhere). It takes a lot of work, and you may not always see the results as quickly as you like. If you are writing about what you like, and what your expertise is in, you’ll enjoy writing no matter the small results in the beginning. If you enjoy what you’re writing and you stick with it, it will show. You’re content will be good, and you will start to get noticed.