Incorporating visuals into your blog posts is the secret sauce when it comes to creating content that will drive traffic and boost engagement. Since the blog sphere has become so competitive, in order to make yours stand out from the crowd, you need to keep it fresh, visually appealing and entertaining.
People are quicker to react to visuals. Therefore, incorporating images that resonate with your audience will give your posts a higher probably for being shared, and in turn, drive more traffic to your website.
“Marketers who are embracing visual content are seeing huge returns in terms of, well, more readers, leads, and customers. Oh, also revenue. Not a bad setup”, says Amanda Bibley, a writer for Hubspot.
Apply these tips to make sure your content is visually appealing:
Infographics are a great way to compile a lot of information into one easy to consume visual. They normally contain a visual representation on effective how tos and statistical fun facts.
“Infographics get shared more, viewed more, and loved more than most other content types. They are a powerful way to get your information out there in an explosively visual format”, Neil Patel wrote for Quick Sprout.
What makes infographics so interesting is that each one is custom-made for each message. And they take big chunks of information and present it in bite-sized chunks, making for a quick read.
Infographics are also Google friendly and appear in the images section, increasing the odds of someone seeing your content or website. Not an expert or don’t have the cash to hire a graphics artist? You can create inforgraphics by using a tool like Picktochart.
Think about all of the memes you’ve seen online. How do they usually make you feel? For the most part, they probably make you laugh. Memes are an incredible way to convey a message without saying having to say anything.
“Memes are transmitters of social and cultural ideas, symbols and traditions. Memes are typically an image of gestures, writing and social traditions, all of which are popular enough to be understood through a visual poster rather than written explanation”, as stated by Air Net.
Comics can be used to express almost any message. They also have a lot of viral potential. If you are looking to create content that is easily relatable, then comics could be a good choice. They bring humor and a laid back impression to your readers. However, sure that your comic is not saved as a PDF. If your reader has to spend time downloading it, they will probably pass and move on to something else. Additionally, in order to increase the traffic to your blog, you’ll want your comic to be sharable. So downloads are a no-no.
“By incorporating comic-based visual imagery in your brand storytelling efforts, you tap into an engaging source of website content — and you do it in a way that’s usually quicker and more cost-effective to produce than other video content formats”, says Virpi Oinonen, a writer for the Content Marketing Institute.
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