Select Page

You have clients to attend to and leads to generate. You have blog posts to write, social media sites that need your attention, and new business to drum up.

Another words, you have a lot on your plate. But sometimes, the little things tend to slip through the cracks. It happens. With that said, you still need to practice what you preach when it comes to your own content marketing strategy.

These five simple tips will help get you back on track:

Analyze Your Target Audience

When it comes to your own content marketing strategy, success isn’t based on luck or intuition, according to Inc. It’s based on researching your target audience in order to create an attractive product that will lure them to your brand. When developing content, identify any trending topics that would appeal to your target audience. Pay attention to the online websites and even printed resources that they already trust in order to get a better idea of what type of content attracts them the most.

Promote, Promote and Promote

Having the perfect piece of bait is not going to attract a single fish if you never throw your line into the water. After developing a high-quality article or blog, promote it like there is no tomorrow.

Share it through all of your social media profiles. Find relevant social media groups and online communities, because they are perfect places for promotions as well. Email the URL of your published article to influencers and your email subscription list. Find effective ways to get the word out, such as by investing in a search engine optimization company in Toronto. Distribution is almost as important as the actual content being posted, according to Business 2 Community.

Stop Waiting for the ‘Perfect’ Article

After placing the bait in the water, you should never wait for the perfect fish to come along – tossing back whatever else might get hooked to your line in the meantime. While quality should always trump quantity, having a dozen or so great articles won’t gain you the web traffic that, say, 100 good blog posts will. As the Huffington Post says, you also need quantity to get noticed and establish yourself as a trusted authority in your niche.

Don’t Stop…Producing!

Changing the words slightly to the classic Journey song, “Don’t Stop Believing,” will keep you going. Whatever you do, never stop producing quality content. Just because no one is reading your blog post today does not mean they won’t read it at some point in the future. Most viral content does not reach that state until weeks or even months of being basically undetected online. Remember, content marketing is not about you. You bear a responsibility to serve the needs of your audience, according to Forbes, even if they don’t necessarily need you today.

Give It Some Time

You’ve studied your target audience like a predator studies their prey. You’ve mastered the art of promotion, developed an abundance of good-quality articles and perhaps even received further assistance from a search engine company in Toronto. Even with consistent posting, you still might not reach the top of the search engine results page…yet. Adjust your expectations in order to remain realistic. Give your brand the time that it needs to develop, and don’t forget to practice what you preach.

meniceJake Rigdon is the executive editor at Nimble Media, a content marketing firm based out of Toronto. You can reach him on FacebookLinkedInGoogle+Twitter or by email at jake@nimblemedia.ca.