In a perfect world, you would be able to conduct a successful query on Google leading to a guest posting opportunity on a high-traffic website within a relatively short period of time. As you may have realized already, that pipe dream is nowhere near the grim reality of striving to achieve your SEO goals.
The truth is that thousands of other SEO firms, webmasters, marketers and bloggers are all searching for the same golden opportunity with the same road map as you. Submitting queries, organizing potential lead lists, gathering webpage statistics, building content pitches, and following up on the positive responses that you are able to barely generate seems to be the traditional routine. Even though it is a somewhat effective method overall, there is a much faster route that can be taken to maximize link building while minimizing time and effort spent.
Stop Depending on Websites
Searching continuously for websites that will publish your content is a little too similar to the basic framework of black-hat link building. Even when one of these websites accepts your offer, you have to hop right back on the hamster wheel to try and find your next bite.
Targeting authors instead of websites is a much more effective approach to take for two reasons: they are already able to create great quality content, and they rely on their existing relationships and connections with other influential bloggers and online channels. Therefore, it is basically common sense to strive to connect and build relationships with authors instead of webmasters.
The structure of this new approach to link building basically works the same as the traditional method to which you have become accustomed. There are just a few noticeable differences to consider before you get started. For instance, begin by searching for high-quality content that is heavily shared and related to your niche. Doing so will make it easier for you to fully understand the type of content you will need to generate in order to captivate the attention of your audience as well as allow you to get acquainted with the top experts in your niche.
Research and Connect to the Authors
Research the authors of the content briefly in order to find out just how authoritative and influential they are to their respective audiences. There are quite a few online systems and programs, such as BuzzSumo, that can help you filter the list of content URLs you find in order to focus solely on the high quality leads meeting your specific requirements and expectations.
Collect as much pertinent information about the authors as you can, especially when it comes to such key factors as their social media profiles, website URL, and contributor domains. Keep in mind that the more information you gather, the better. After identifying your primary suspects, reach out to, and continuously work directly with, them. Collaborating with these leads will indirectly improve your link-building process, and increase the size of your audience simply by using the distribution routes they have already established.
The Bottom Line
By following this revamped approach, you will be able to save a lot of time, effort and resources. Even though you still won’t be able to enjoy the beauty of a perfect world when it comes to reaching your SEO goals, taking advantage of this effective link-building approach will get you one step closer.