The Nimble Media Blog

Top 5 Ways to Manage Your Influencers

The effectiveness of influence marketing has been debated extensively the past few years. That’s because brands continually struggle to manage, maintain, and record their influencer relationships. While there is no doubt that these influencer relationships can be powerful for a brand, there are a variety of tactics that need to be implemented to make sure that these relationships are managed successfully. Monitor Influencers Once you’ve established a group of influencers, you need to continually monitor their activities to make sure that you aren’t missing out on any potential opportunities with them. Your ability to grow and market your brand using influencer marketing is going to come down to your ability to put your name side by side with these influencers. Simply saying that you know or have worked with someone isn’t going to help you. Consistently monitor what your influencers are doing so you can see if there are projects that you can collaborate with and therefore have an end product to show your customers. Report Results One of the many struggles of managing influencers is actually reporting and recording the results associated with working with them. “Social media has created an environment for ‘citizen influencers,’ but there are so many disruptions in the communication paths between influencers, decision makers, and the brand that tracking and reporting results is difficult,” says Sam Fiorella, a partner at Sensei Marketing, in an interview with Forbes. Finding out which individual influencers provide the greatest results can save you a ton of time and serve as a financial boon. However, finding the right influencers is difficult because it isn’t always a matter of...

What You Need To Know About SEO For Your Content Marketing

Your greatest source for generating traffic is through publishing great content. By publishing high quality content, your posts will attract links that can move up your rankings on search engines. And higher rankings means more traffic to your website. Understanding the basic principles and benefits of implementing SEO into your content marketing strategy is imperative for successful content marketing. “Think of SEO this way: If a customer-focused content marketing program is the sandwich, then SEO is the mayonnaise. It touches nearly everything and enhances the overall flavor of the sandwich,” says Lee Odden, CEO of TopRank Online Marketing, in a blog post for the Content Marketing Institute. Creating great content is an excellent start, but it would be a shame not to implement even the simplest of SEO strategies to ensure that you’re driving up the views on your blog posts. Here are some of the most important and simplest ways to apply SEO to your content marketing strategy. Use Keywords Even if you have no idea how to find keywords or what to do with them, if you have a blog, you’ve most certainly heard of the importance of using them. So, to give you a better idea, “choosing the right target keywords builds the foundation for an entire SEO campaign. If the right keywords with the highest potential for return are not selected, the foundation of the campaign will be weak and, therefore, success is nearly impossible”, says Marc Purtell, a writer for Search Engine Journal. When it comes to selecting what keywords to use, there are many tools you can utilize that will measure the relevance...

How to Re-Engage Dead Email Subscribers

Check your spam box. Odds are good that’s it’s filled with emails you have no intention of ever opening. That’s why some pundits say email marketing is ineffective. Not so, says Brain Clark, the founder of Copy Blogger. “Email provides you the most direct line of communication for conversion to sales … which is why the most savvy online marketers have no intention of giving it up any time soon,” he said. While utilizing your email marketing efforts can prove to be the most effective way to boost your ROI, “25% of your list will expire every year as readers switch jobs, email providers, or unsubscribe from your emails,” says Melissa Miller, a writer for Hubspot. Building an email list can take years of engagement (see details about our Renown SEO Blogging Program below to give your email subscription list a boost.) The worst part? Some of those email subscribers seem to have fallen off the Internet planet. So if you want to re-engage your email subscribers, we’ve compiled a list of top strategies to win them back. Stay Relevant Most of the time, when people initially sign up to a newsletter, they’re excited about the content they thought they would receive. If you’re starting to see your open rates drop, it’s probably because you lost their interest. “Seven in ten messages flagged by recipients as spam are actually legitimate newsletters, with irrelevant content one of the causes of this trend,” states an article published by Content Plus. Keep your content relevant and formulated to the direct needs of your audience. By producing emails that are entertaining, but at...

Going Beyond Pics: These Three Visual Elements Will Drive Traffic To Your Website

Incorporating visuals into your blog posts is the secret sauce when it comes to creating content that will drive traffic and boost engagement. Since the blog sphere has become so competitive, in order to make yours stand out from the crowd, you need to keep it fresh, visually appealing and entertaining. People are quicker to react to visuals. Therefore, incorporating images that resonate with your audience will give your posts a higher probably for being shared, and in turn, drive more traffic to your website. “Marketers who are embracing visual content are seeing huge returns in terms of, well, more readers, leads, and customers. Oh, also revenue. Not a bad setup”, says Amanda Bibley, a writer for Hubspot. Additionally, “posts with photos received 53% more likes and attracted 104% more comments than those without”, says Rebecca Corliss, another writer for Hubspot. Apply these tips to make sure your content is visually appealing: Inforgraphics Infographics are a great way to compile a lot of information into one easy to consume visual. They normally contain a visual representation on effective how tos and statistical fun facts. “Infographics get shared more, viewed more, and loved more than most other content types. They are a powerful way to get your information out there in an explosively visual format”, Neil Patel wrote for Quick Sprout. What makes infographics so interesting is that each one is custom-made for each message. And they take big chunks of information and present it in bite-sized chunks, making for a quick read. Infographics are also Google friendly and appear in the images section, increasing the odds of someone seeing...

How to Increase Your Blog’s Social Media Shares

You’ve got your website up, your business cards printed and you even have an active blog. But now you want to gain some traction, aka interaction. Therefore, you have to be social. By making your blog posts easy to share through social networks, the amount of people your business will be exposed to multiplies exponentially. But that’s not the only way to make your posts more visible. For details about the new Renown SEO Viral Blogging program, see details at the end of this post. For now, here are some of the most foolproof ways to make your blog posts irresistibly sharable. Have Your Social Media Comments Post On Your Blog If you’ve tried sharing your blog posts on Facebook, you’ve probably noticed that when people react to your post, they’re posting their comments on the Facebook thread as opposed to writing them in the comment section of the blog post itself. “My philosophy has always been to host conversations in the places where your community wants to have them, and over the years as Facebook has become such a mainstream place for content marketing for many consumer brands, inevitably a lot of the buzz we create online has moved there, away from the blog”, blogger Yusuf Bhana said. By downloading this plugin on Facebook, the comments will show up on both your blog post and your Facebook page, regardless of where they choose to comment. This will combine the interactions, creating more dialogue for your customers to feed off. And the bigger the reaction, the wider the social spread. If you’re interested in applying a similar function for...

2 Lessons that Can Be Learned from Jack Ma When Developing a Digital Marketing Strategy

With the recent news of Alibaba’s initial public offering, the company is now valued at $214 billion, surpassing the tech giants of the world, including Facebook and Amazon. Jack Ma, the founder of Alibaba, earned himself a cool $18 billion on the day of the IPO, making him the richest man in China. As Ma settles into his throne, we are naturally curious as to what his story is, where he comes from, how he thinks, and most importantly, what lessons can be learned from this massive transaction when it comes to your own digital marketing objectives. Look Past the Naysayers When Ma thought of the concept for Alibaba, he gathered 24 of his closest friends and family to share his idea, Zack Ho reports for Vulcan Post. One by one, they all told him not to pursue it. As Ma reflected on that night, he told Ho, “There was only one friend (who was working in a bank then) who told me, if you want to do it, just try it. If things don’t work out the way you expected it to, you can always revert back to what you were doing before. I pondered upon this for one night, and by the next morning, I decided I would do it anyway, even if all of the 24 people opposed the idea.” It’s reassuring to remember that the worst thing that could happen to you is that you end up where you are right now. Keep this quote in mind, too: “If your dreams don’t scare you, they’re not big enough.” Just because people can’t see your vision...

Introducing Writtn

I’m writing to introduce a new product that we’re launching for realtors. It’s called Writtn and I’m really excited to share it with you. Before I get to the product, let me explain how we got here. Nimble Media is a Content Writing agency. We have a team of over 80 writers that produce tons of content for a wide variety of digital purposes. We write blog articles, press releases, website content, sales letters, ebooks, and much more. In searching for a new home, I had come across a website of local real estate agents in Toronto. Each and every one had a blog setup, but 9 in 10 we’re awful. Stale. Stagnant. Bad content — or worse, no content! So. Naturally. I set up product that was what I considered to be a best-in-class and robust blogging product that we would go out and pitch to realtors. Pricing was between $600 and $1200 a month, depending on the volume of posts. Our goal was to build great blog content for our clients, and leverage that content towards business success on a continual basis. Driving lead generation, selling homes. It was a great idea. It didn’t fly. We found that too many realtors scoffed at the $7,200 to $14,400 annual price tag (for better or worse — our math suggested we could generate leads to empower our realtors to sell 5+ new homes each year, build a great digital presence and email list, etc.). Doesn’t matter — realtors saw $7,200 annually for their blog and said unanimously: “No Way”. Hence Writtn. Built on the same principles: an abandoned blog, no...

What Should You Do With Your Old Blog Posts?

You have a lot of great content on your site. But traffic to some of your favorite blog posts has stopped, while others posts just never generated the traffic you thought they deserved. Now what? There are those in the industry who caution against promoting that old content, but Garrett Moon isn’t one of them. The founder and marketing leader for CoSchedue recently spent some time to discuss what to do about your old blog posts in an exclusive interview with Nimble Media. CoSchedule is a social media editorial calendar for WordPress, so when Moon talks about promoting content, we tend to perk right up. Nimble Media has its own program for promoting blog posts known as Renown SEO Blogging (see the link at the bottom of this post). And as part of that program, Nimble Media will make sure all posts, even older ones, continue to get promoted. That program was developed through trial and error, lots of research and by following some best-practices of content marketing gurus like Moon. He brings a unique mix of business savvy, social smarts and growth to his work in social media and content marketing. In addition to the CoSchedule blog, he’s also a contributor to KISSmetrics, the Buffer Blog, Unbounce and Social Media today. Nimble Media: In a nutshell, why should bloggers repurpose old content? What’s the value in doing that? Moon: Well, the obvious value is the time and money that you can save by reusing already created content. If you can reuse something that you already have, then you don’t have to invest the time into creating something else....

Emotions To Trigger In Your Email Marketing Campaign

Most working professionals check their emails several times a day. If you’ve managed to get past the gatekeeper and confirm an email subscription with your reader, they will see your newsletters or promotions. Although, like most things in life, it’s not about getting it, it’s about keeping it. In this case, your reader/potential customer has ponied up their email address, which is half the battle. But what you really want is for them to actually read your mail once it’s delivered and hopefully capture their attention enough to guide them back to your website and make a sale. This is easier said than done.  Using words that are not only persuasive but also hit your readers’ emotional trigger points are the surest way to encourage a reaction, or in other words, a transaction. Listed below are some of the main emotions you’ll want to target along with some helpful strategies on how to go about it. Fear Let’s face it: Everyone is busy. So, any chance they get to streamline some task, most people jump at the opportunity. Take the Viral Blog Program, for example (the details are at the bottom of this post). We do all the blogging and promotion work for you, allowing you to focus on your business. You see, many of the decisions we make are just a way to avoid pain. We want to maintain the most harmony with our emotions as possible, and the surest way to do so is avoid pain triggers at all costs (unless you’re into that sort of thing). The rest of us would like to avoid, avoid,...

What the Heck is Kevin Spacey Doing at a Content Marketing Event? Preaching Truth

When Frank Underwood speaks, the content marketing world listens. Kevin Spacey was a guest speaker at Content Marketing World 2014 in Cleveland, hosted by the Content Marketing Institute. So, why was Spacey a speaker at the event? “I could give you 45 minutes on the ROI of effective SEO,” he said, joking, as report by the Cleveland Plain Dealer. “That’s right, I know your f-ing terms.” As he pointed out, actors and content marketers alike share a critical objective: connecting with their audience. And the way to do that is through great storytelling. “Isn’t good storytelling just luck and a guessing game?” Spacey said, as reported by Fox Business. “No. Good content marketing is not a crap shoot — it has always been about the story.” Spacey went on to detail three critical components to great storytelling. 1. You Need Conflict “Conflict creates tension and keeps people engaged, and the best stories are filled with characters that take risks and court drama,” Spacey said, according to Fox Business. “It’s the decisions that characters make in the face of these challenges that keep us glued to our seats.” Dan Kassis, a web content developer marketer, perfectly summed up this point: “As content marketers, we operate in the world of daily conflict,” he wrote. “Consumers have needs and desires, and it’s our job to explain how our products and services will meet them. “But the days are over when we can simply present a list of features and benefits and expect customers to line up at the door. We can’t just show them how our stuff works. We must tap into...

Expert Says “How-To” and “List” Posts Don’t Generate Many Leads

Any brand with a blog or writer has heard this before: “how to” and “list” posts are gold. The reason? Readers love them, so those types of posts generate tons of traffic. Just one problem: They don’t generate leads. At least, that’s the case Quick Sprout’s Neil Patel makes in his latest blog post, ironically titled “How to Write Blog Posts That Generate Leads.” Sure, those posts will be read and shared all over the internet. But those reads don’t necessarily convert into leads, Patel says. “For example, last month 17 people, who found me through Quick Sprout, emailed me, asking for consulting help,” Patel wrote. “Only one of those leads was a qualified lead, meaning that the lead had enough resources for me to consider taking that person on as a client.” Patel goes on to say that, considering he receives more than half a million visitors a month, picking up only one qualified lead isn’t that impressive. What Other Experts Have to Say That probably seems counterintuitive for most brands and digital marketers. Consider what some of the industry’s other thought leaders have said about “list” and “how-to” blog posts: Giraffe Social Media on “How to” blogs: These types of blog posts work well because they have high matches when typed into search engines. “No matter how bad, untrue, how good or legit the content is in step by step ‘how to’ blogs, they will always receive high traffic,” Giraffe Social Media says. CopyBlogger on “list” articles: These types of blog posts work because they help position you as a thought leader while demonstrating your particular area of expertise, the site...

Double or Triple Your Traffic with Quizzes

Wouldn’t it be great if you could see a huge increase in traffic? That’s exactly what happened recently for one of Nimble Media’s clients, and the cause of the increase came from an unlikely source: a quiz. Nimble Media recently ran a quiz tailored for a client’s customers (including potential customers), and it was a huge hit. The quiz was viewed more than 2,000 times – modest numbers, no doubt. But that simple quiz far eclipsed the number of views any previous post had generated by more than 1,500 views. And because of that quiz, traffic to the client’s website and social media properties increased, and they picked up several new clients who had never heard of them before taking the quiz. New Way to Reach, Engage Your Audience Making yourself visible is vitally important. Nimble Media, for example, has a new Viral Blog Program that helps make all blog posts more visible while also generating email subscription lists. (You can learn more about the program at the bottom of this post.) But in order to be successful with your digital marketing efforts, you have to create the type of content that your audience wants. That’s a big reason why quizzes have been all the rage recently, as highlighted in CopyBlogger’s recent post, “The Marketer’s Guide to Using Quizzes to Reach and Engage Your Audience.” First and foremost, quizzes are fun. People love learning what kind of “Game of Thrones” character they would be, or, as highlighted in the CopyBlogger post, what kind of cake the quiz takers would be. CopyBlogger focused on the huge success Food52 had with one...
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