5 Tools You Should Be Using to Increase Your Online Visibility
Starting a blog or an online company can be a scary endeavor. It’s definitely taking a risk, just as much as any other start-up. What most online start-up companies are lacking even more than a physical location is foot traffic since building an audience from scratch is hard to do. It takes constant work, not just a few hours a day, but full days of dedicated work; online businesses don’t really get it any easier either. Even if you’ve built yourself up and have a foundation of followers and customers, it still takes a lot of work and a lot of writing to reach new customers and keep your content fresh and interesting.
Beyond blogging and constant writing, there are several online tools that can really help boost your visibility. Social media, email lists and a few others are tools that really should be embraced and not shied away from if your online business is going to stand a chance at really succeeding.
Mix It up
If your main tool for pulling in an audience is content marketing, then blogging is your medium. Let’s say you’re already blogging non-stop but you’re having a hard time seeing your traffic increase, one way to fix that is to mix up your content marketing mediums, using a variety of other means to reach your clients and customers.
Podcasts are a great way to share your expertise or invite guest speakers and writers into the foray. It may be scary venturing into unknown territory and learning new online tools, but if you want your company to succeed, you’ve got to diversify. The great thing about podcasts is that you have a captive audience, so commuters and travelers who listen to podcasts, as well as listeners at work, are now able to support your work. You are now able to reach an audience who you may not have reached before if they didn’t have a computer or preferred to listen as they drove rather than read at home. If you need a little creativity behind your podcast creations check out Content Marketing Institute’s blog on ways to spark that content creation.
Webinars are also a great way to engage your audience, and even reach a new potential target with the power of video. Again, like podcasts, they’re really not hard to create and don’t have to be super technical. A simple webcam should really be all you need. If you’re a little camera-shy, practice a few times and share it with a limited audience until you feel more comfortable. You can also cover a lot of your video with graphics so that it stays interesting throughout the whole webinar. Make it interactive and informative, and this online tool has the potential to be one of your greatest successes.
Invite an Expert
We’ve said it before on this blog, and we’ll just keep saying it. You don’t be the authority on everything in order for people to come to your blog. If fact, it’s a bit presumptuous to believe that you could know everything. Do you have somebody else that you follow online and is somewhat of a marketing hero? It never hurts to reach out to a well-known expert in the field and ask them to guest blog for you to boost both your blog views and their blog views. Better yet, you could interview them and write a blog about that if you prefer, bringing their own audience to your site, and you now have the potential to reach a much larger audience. You also are now opening the door for yourself to guest blog on someone else’s site. The goal is really to get your name out there in front of as many people as possible.
Build Your Own Email List
Building an email list is critical to attracting customers and keeping them. It can be hard at first, but there are ways to help build up that list when you’re just starting from scratch. Firehouse Marketing suggests that the only real way to build your email list is by guest blogging. As mentioned before, you’ve got to put yourself out there as much as you invite other experts to blog on your own site. If you really want to get maximum exposure, you should really only be writing for blogs that have at least 10,000 followers or more on them. If each guest post only gets you 50 subscribers, that’s not bad, but it isn’t great. Your goal should really be at least 100 subscribers per post. Again, it may take a while to build up to that, but when you’re just starting out, it’s a lot faster than trying to blog on your own site and have people sign up.
Broaden Your Social Standing
Social media isn’t going away any time soon, but the social media landscape may not look the same next year as it does today. It is an ever-evolving medium that can be used to your benefit for marketing your content.
Facebook right now is the number one site in the world with over 1.1 billion users, so there isn’t anything else that competes. That being said, depending on your audience, you really should broaden you social media horizons. If you’re working with B2B marketing, Linked In is a great place to be, but don’t underestimate Twitter. You can really leverage a lot with just 140 characters.
Build Your Link System
There are several companies that can really help with building links within your blog to maximize the exposure that your content is getting on the web. A really great example of a hugely successful link building site is Mashable. Their daily and weekly roundup of links can help a website get incredible promotion. Although your content may not be the exact fit for Mashable, there are hundreds of content curators that are looking for good content to link within their blog (just like this one) to help build their audience and resources.